Steve Jobs was the man. In so many way. But he granted very few interviews and photo ops, apparently due to camera shyness and being uncomfortable in the public eye. With Steve’s passing, Albert Watson’s 2006 portrait catapulted to fame overnight. It became the defining image of the intense genius behind Apple’s rebirth. Originally color, the now b&w shot says what Steve knew all along: I’m going to revolutionize so much more than just computers. The image was created with three strobes.
Camera: Arca-Swiss F-Line Misura with 150mm Schneider lens and Kodak Portra 160nc 4×5 film, set on a tripod 8 feet back. Shot at 1/250, f32, ISO 100.
Lighting: Albert is certainly old-school and this set-up is nothing shocking. The key light is a white umbrella at f32, high and six feet to camera left. Two umbrellas at f16 1/2 (-1 stop) are placed behind Steve to the left and right. They evenly light the background and remove any shadow there.
Comments: Before getting underway, Steve and Albert jabbered about computers, iPods and the future of the music industry. Still a fan of analog (cameras, records, etc.), Albert was still skeptical of keeping his entire music library on a tiny, electronic device. He did, however, think it would be cool to someday have a phone that would play music, keep appointments and help him track the sun’s trajectory during the day.